THE AUTHENTIC AUTHORITY FOR MANAGERS

Become the manager your team is happy to follow

Your title makes your team comply. This 8-week Online course shows you how 

to earn the Authority that makes them follow you

Become the manager your team is happy to follow

Does this sound familiar?

  • People agree with you in the meeting, then do something else afterwards.
  • You were promoted, but your old colleagues test you to see if you are capable.
  • A more senior manager goes behind your back and begins giving your people instructions.
  • Your best performer breaks the standard, and you let it pass because you need them.
  • You explain every decision twice, but it still doesn't really land.

These are all Authority problems. The good thing is that Authority can be learned.

Manager talking with her team in an open office
Authority for managersThe Authority Principle

What we mean by authority

Your job-title gives you the formal right and power to decide. Authority is what makes people want to act on your decisions – no matter your title.

Authority is the standing people freely give someone whose knowledge, character and care hold up under pressure.

With it, your team will tell you the truth, raise problems early and do good work when you're not in the room. Authority is not about rank, charisma or control. It is based on things your team checks every week: do you know your work, do you always keep your word, and are you on their side no matter what.

What most authority training does wrong

Most training treats Authority as a performance. They tell you to speak slower, lower your voice, take up space, command the room. That is dominance and manipulation.

All that might work until you come under real pressure. It could be a tough problem in your organization, a mistake you commit, or a team that pushes back on your decisions. Then the act falls apart, and you end up over-explaining, defending yourself or quietly backing off. There was nothing underneath it.

We teach the part underneath. It's built from what you know, what you do and how you treat people, and it holds when the pressure comes.

Authority can't be faked. It has to be built.

Team leader listening to a colleague during a one-to-one
The Authority Principle

Where does your authority stand today?

Your title tells people that you are in charge. It doesn't tell you whether your people will follow you if they didn't have to.

The Manager's Authority Check will give you an honest authority evaluation in about seven minutes. It looks at how you handle the moments that test a manager, and at what your team, your own manager and your peers have done lately. You'll see where you stand on the six strands of Authority and which way you tend to go when you come under pressure.

It will also give you a straight answer on whether the course would help you. If your Authority already is strong, it tells you so.

21 questions · No sign-up · Your answers stay in your browser – we do not save anything.

Manager with three team members reviewing work together
Authentic Authority for managersThe Authority Principle

The authority principle for managers

40 video microlessons | 8 modules, one a week | You start immediately when you sign up | 6–8 minutes per lesson | For managers in any sector

You have the title and the responsibility, but not the Authority to get the results you are accountable for. This course is built to fill that authority gap.

It is created for managers like you who lead a team day to day. It can be team leaders, supervisors, shift leads, department managers, store and practice managers, and project managers with a team. All kinds of managers.

Department manager at his desk preparing for a team meeting
The Authority Principle for Managers

What you will learn

  • Why a team gladly follows one manager and only obeys another.
  • How to stay clear-headed when pressure, doubt or conflict hits you
  • How to keep up a standard, even with your strongest performers
  • How to back your people without letting things slide
  • How to earn standing with your own boss and your peers

Eight modules, one a week:

  1. The Standing You Can't Order
  2. Steady Under Pressure
  3. Knowing What You Know
  4. Your Word
  5. Holding the Line
  6. On Their Side
  7. In the Middle
  8. Tested by Pressure and Time

How it works

The course consists of video micro-lessons, made to watch on your phone. Each one has large captions, so you can watch with sound, with sound off, or just listen on the way to work.

One idea per lesson. You learn one tool properly instead of half-remembering five different frameworks.

They are 6–8 minutes each. That easily fits a commute, a coffee break or the gap before your next meeting.

There are no assignments. Every lesson ends with one thing to try during the week.

You get lifetime access. Start when it suits you, go at your own pace and rewatch whenever you need.

You start when you enroll. No schedule to follow. You take the course in your own time and speed.

Why so short? Because the only course that changes how you lead is the one you finish.

Micro-lessons give you maximum effect.

Manager presenting her team's results to senior colleagues
Authority for managers

Built by someone who has led

The Authority Principle was created by Leonhart Lowell Laponnel. He has spent three decades building and running companies. He led teams himself before leading other managers. He grew a small Danish family business into an international operation, which became Denmark's fastest-growing company in 1993.

Since then, he has coached executives, trained leaders and sales teams, and created a Danish coaching school. This course brings together what he saw over and over in those situations: the managers people followed weren't the loudest. They were the ones who kept their words.

Read More about Authority Principle Leonhart's story →

Questions managers ask

I'm not a natural leader. Will this work for me?

Yes. Authority is not about a personality type. It is built from habits your team can see, and you can learn these in this course.

I'm new to managing, and I lead people who used to be my peers before.

That is one of the situations the course is built for. Module 1 deals with what changes the day you become the manager.

How much time does it take?

The 5 weekly lessons are about 30–40 minutes a week, released one module at a time over eight weeks. You have lifetime access - so you can take the lessons when you have the time.

Is this about being tougher with my team?

No. Being tough never build authentic authority. It destroys it. Holding a standard and being on your people’s side go together, and the course teaches both.

How do I know if I need it?

Take the Authority Check. It tells you honestly, including when you don't.

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